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The Borders Effect
The Le (03/23/2011)
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Wizkids HeroClix LogoThe good news is that HeroClix has been squarely in the hands of local gaming shops since the beginning. A company like Wizkids has been successful because of their local mom and pop store presence, and the failure of Borders is unlikely to hurt Wizkids or HeroClix.

That doesn’t mean Wizkids' parent company is safe. In fact, NECA has recently popped up on the list of companies that are owed at least $100,000.00 – a huge some for any company to absorb, that’s for sure. To put that in perspective, that’s over 1,380* bricks of HeroClix that Wizkids needs to move! One-tenth of a million dollars is a staggering sum for even a big company.

*Assuming Retailers get a 40% discount from the distributor, $100,000 divided by $72 = 1,388.


Overall I doubt this will have a direct impact on the HeroClix brand (this wouldn’t be a reason for booster price increase), but it always hurts to see a company take a hit like this. I'm certain that NECA will survive the fall of Borders, as they've spread themselves out to many different retail areas; diversifying is always smart business.

I wonder, though, what other ripple effects we'll see from the Borders bankruptcy?

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Your Comments:
Diamond is the only supplier in the UK!!!!!!!!! well, the only one that really supplies heroclix!

Posted by: adam on 3/23/2011 6:07:25 PM
The Borders in my area hasn't carried Heroclix since Arkham Asylum. A search for "heroclix" in their online store turns up zero items. I can understand how the bankruptcy might affect distributors but it seems like the relation to Heroclix is indirect. Borders stopped supporting our game years ago.

Posted by: Wombatboy on 3/23/2011 5:10:25 PM
Man...It's finally happening...I remember getting Fantastic Forces, and Icons booster packs there. Ah, the memories...I'll miss you, Borders.

Posted by: Owlman166 on 3/23/2011 12:14:12 PM
Seems we're really talking about the death of print media and this is just one more symptom. Borders is closing one (of several) stores in my neck of the woods - I personally will continue to go to browse their good selection of graphic novels/comic compilations.

Posted by: spudeus on 3/23/2011 11:05:27 AM incentive to release more of the sold out product.......more GSX and 75th please....

Letting anyone get in the hole for so much just asking for trouble, bad business. Good for local stores, my friend has been a book/game store for over 30 years he loves the news.

Posted by: scourge101 on 3/23/2011 11:04:13 AM
100k really is not that big in large scope. NECA has dropped accounts like buckets of water that have been worth over 250k and they don't worry about it.

NECA knows where its brand efectiveness is.. and borders never really was in that line. Small gaming stores and comic book shops (for wixkids at least) is.

Not a big deal.

Posted by: rockman on 3/23/2011 10:51:52 AM