Apart from keeping the ideas new and fresh the challenge with the [character] cards was a physical one: the first time they were included in the boxes the factory workers seemed to bend them to cram them in, so a good 50% or so of cards out of the first batch were screwed up. Not the kind of first impression you want to make with a product debut!
Jason "Brother Magneto" Mical, HeroClix World Interview (2009)